Rabbit R1: The Pocket AI Companion

Sandesh Govindaraju
4 min readJan 12, 2024

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Tired of app overload and digital drudgery? Meet Rabbit R1, a revolutionary new device that takes AI beyond chatbots and into the realm of action. Powered by a groundbreaking technology called Large Action Model (LAM), R1 acts as your personal AI assistant, navigating your digital world with ease and efficiency.

Pain points of App driven OS which fuels Smartphones:

1. App Overload and Decision Fatigue:

  • Imagine your phone screen as a chaotic marketplace, overflowing with apps vying for your attention. We download tools for every task, but constantly switching and searching creates cognitive overload and decision fatigue.

2. Fragmentation and Inaccessibility:

  • Our digital world is fragmented, with information and tasks scattered across various apps and platforms. This creates accessibility barriers for certain individuals and requires constant context switching for everyone.

3. Lack of Agency and Meaningful Interaction:

  • Many apps feel repetitive and impersonal, reducing us to passive consumers of information and services. There’s a yearning for agency, for technology that understands our individual needs and preferences.

Here’s how R1 sets itself apart:

  • An app-free future: Ditch the app fatigue. R1 understands your intentions and interacts with your existing apps (think searching, booking travel, even filling your grocery cart) without needing new downloads.
  • Large Action Model(LAM): The brain behind the brawn: This proprietary AI model doesn’t just generate text; it mimics human actions, replicating tasks across apps and interfaces with uncanny accuracy.
  • Your personal “rabbit”: Imagine handing your phone to a friend who magically gets things done. R1’s AI agents, aptly named “rabbits,” handle simple errands and complex tasks alike, freeing you from digital to-do lists.
  • Intuitive hardware: Forget bulky smartphones. R1’s sleek, pocket-sized design features a touch screen, scroll wheel, and push-to-talk button for effortless interaction. Its AI-powered “rabbit eye” camera even makes video calls and advanced computer vision a breeze.
  • Privacy first: R1 doesn’t store your passwords or credentials. You’re always in control, linking and unlinking services with ease. Plus, its hardware prioritizes responsible data use, with a microphone that only records when you press the button and a camera that defaults to privacy mode.
  • Sustainable smarts: R1’s intelligent design offloads heavy computing to data centers, making it cost-effective and energy-efficient.

What does this mean to the consumer?

1. Reclaiming Your Time:

  • Less app switching: Instead of jumping between apps for each task, R1’s LAM handles multi-step processes within existing apps, saving you precious minutes. Imagine researching a vacation, comparing prices, and booking flights — all without leaving R1.
  • Reduced decision fatigue: The endless app choices create decision fatigue. R1 simplifies your digital life by anticipating your needs and suggesting relevant actions, letting you focus on what matters most.
  • Faster task completion: R1’s rabbits automate repetitive tasks like online shopping or managing schedules, freeing up your time for more meaningful activities.

2. Aligning with Your Intentions:

  • Effortless communication: No more struggling to articulate your desires through keyword searches. R1 understands your natural language and intentions, enabling precise and efficient interactions with your digital world.
  • Proactive assistance: R1 doesn’t just react to your commands; it anticipates your needs. Imagine planning a weekend trip — R1 can suggest activities, book restaurants, and even arrange transportation based on your interests and schedule.
  • Personalised workflows: R1 learns your habits and preferences, creating custom workflows that streamline your daily tasks. Get personalised news summaries, tailored workout routines, or automatic grocery orders based on your past habits.

3. Shaping Your Digital Behaviour:

  • Reduced app dependence: As R1 handles more tasks within existing apps, you’ll rely less on downloading new tools for every need. This can lead to a decluttered digital landscape and a more focused mind.
  • Increased mindfulness: Freed from the constant app-switching and information overload, you’ll have more mental space to be present in the moment and engage in deeper thought.
  • Greater trust in technology: R1’s transparency and respect for your privacy fosters a new kind of relationship with technology, one built on trust and empowerment.

Overall, R1 promises to become an extension of yourself, a tool that adapts to your individual needs and enhances your digital experience. It’s not just about saving time; it’s about freeing your mind to focus on what truly matters.

Ready to ditch the app chaos and embrace a smarter digital future? R1 pre-sales begin today for $199, with shipments starting late March in the US and later this year globally. Head over to rabbit.tech to snag yours and experience the next evolution of human-computer interaction.

Special mention to Khosla Ventures, Synergis Capital, and KAKAO Investment for funding this excellent idea!

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Sandesh Govindaraju
Sandesh Govindaraju

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